Kate Weinberg: North Face Campaign

A graphic designer I really look up to is Kate Weinberg, @kweinbydesign. They are Amercian based designer, who focuses on using the algorithm to try to promote her designs to different brands through her social media. They usually focus on sportswear brands, but I found their post for North Face really interesting.

As their designs are illustrative based I found this really interesting and inspiring as its kind of rare to see more illustrative fluid designs when it comes to bigger brands. I found these designs refreshing and represented North Face’s brand extremely well.

I love their use of experiementing with different outlooks and kind of stepping away from what’s traditional.