Denny Time, Denny Place

I was watching TV, the other night and an advert I had never seen before popped up, about Denny. I always remembered Denny creating very memorable campaigns, and their new one doesnt disappoint. It is developed by TBWA\Ireland, with their branding focusing on contemporary Irish life, creating a sense of traditional nostalgia.

The campaign highlights spontaneous everyday moments, with a way to refer to one of their products. Showing how it fits into everyday routines and shows its versatility, matching perfectly with its slogan, ‘Denny Time, Denny Place’. I found this narrative fits extremely well in getting its product across and is a refreshing campaign to see.