Barista Bar Campaign

My approach to the Barista Campaign, was to focus on a more illustrative outcome. When looking at previous campaigns from the company, I noticed a lot of more vectorised outcomes. I wanted to take a more looser approach with texture and more illustrative aspects. I had thought creating a cup design that reflect the companies birthday, this is when I had created the idea of ‘HAVE A SLICE OF US’. Have the cup design represent a way to include consumers in the celebrations, by having cake based designs to represent a slice of cake from a birthday party.

I kept this approach very minimal, with creating a 4 set approach that could be implemented into reusable cup designs.