This was response to the ISTD Typespecimen for the Future 2025 briefs. Looking at fifty years of Monotype, choosing Avant Garde for my project as I wanted to reflect the history of the type, creating a square formatted type specimen in reference to the size of the Avant Garde Magazine, which the typeface was originally created for. Working with a primarily bright orange colour scheme as a call back to the mid-70s time period. However, I focused on creating an experimental approach when it came to my own seperate ideals of the brief.

Part 2: “Not Just A Logo” Branding Approach

This idea, I created seperately from the brief, creating an experimental aspect.I wanted to look at the idea of the typeface being more than just logo, allowing me to experiment with creating a branding identity. Looking to brands such as ‘SUPREME’ to create ‘over the top branding’.

This approach allows to be focus on using just the type. Showcasing it as well as create a branding story, showcasing the history of the type.